Focusing on fit and function, with plenty of style and flair thrown in, these three designers created brands made for today’s Western woman.
Texas rancher Kim Ratcliff aims to uplift her community by fostering a culture of support, collaboration, and mentorship.
The influence of cowboys in our nation’s legacy is as big as the West itself.
Luke Gingerich shows off his horses’ abilities without the restriction of a bridle.
Bria Ames enthusiastically embraces riding and volunteering while still in high school.
Day workers are still making a living as professional cowboys in some parts of America.
In between ranch chores and social media work, Mackenzie Kimbro whips up delicious heirloom recipes at her family’s ranch home in Arizona.
Jodie Morton began riding long distance to heal her own pain, and in turn has raised awareness for mental health across two continents.
Auctioneer Joni Nash worked hard to carve out her career, and she loves to give back.
Cameron Baldus blends modeling and horses for a complete Western lifestyle.